Client Camys
Location Belo Horizonte • Minas Gerais • Brazil
Project Scope Brand identity redesign, gift packaging design, mailer box design, paper bag, "thank you" card, notebook, enameled pin, tissue paper, tags, fabric bag and supplier development for production of all materials.
Camys is a brand from Minas Gerais. It's focused on 100% premium, basic and super versatile shirts. The project for the brand had a complex scope, with a large amount of materials designed to make the customers experience in physical stores and online stores even more special, aligning the perception of value of the brand's materials with its product.
The brand identity redesign included improvements to the main logo, such as correcting alignments and angulations, creating logo variations and supporting elements, enabling more dynamism for the creation of brand materials. A new color palette was also developed with a subtle change in the main color and the addition of two new complementary colors, giving the brand more freshness and youthfulness.
