Santo André | São Paulo | Brazil
Project Scope: Creation of Visual Identity, corporate stationery, uniforms and mailer box design.
Feel light! Lingeries and beachwear that aim for comfort, made for real women. That is the proposal of Charmis, an underwear company with more than 30 years of history. The brand's colors are inspired by skin tones, since lingerie has a very intimate contact with the body. The visual identity is charming, dynamic and functional, incorporating the brand's manifesto and making the brand visual elements application easier.
