Client Pacific Steak & Hoagie
Location Los Angeles | California
Project Scope Brand identity design
Pacific Steak and Hoagie is an irreverent, fun and laid-back popup restaurant from Los Angeles.
During the research I realized that the most well-known restaurants, frequented by the same public as PS&H, have very peculiar and distinctive visual identities.
That's why the brand identity for PS&H is also super unusual, it features a pelican, a bird often seen on the coast of California, eating a sandwich. Much more than a symbol, the pelican is a character of the brand and is portrayed with the most varied features in the brand's materials, making it possible to tell a story and humanizing the brand. The collateral materials are colorful and fun, abusing the use of stamps, phrases and simple illustrations to compose the layout.
