Client Nova Cosméticos - Agradal
Location Itatiba / SP
Project scope Packaging design (display box and tray)
Nova Cosmético, owner of the Agradal brand, has been operating in the cosmetics segment in Brazil since 1937.
The Activated Charcoal Detox Kit consists of a face mask, cleaning soap and micellar water, all vegan and not tested on animals. The brand's products are affordable and with popular appeal, sold in pharmacies, specialty stores and in the brand's online store.
Our challenge in creating the packaging was to accommodate the products in the smallest space possible and to show the skincare headband - highlighting the fact that it is free - side by side with the products. The solution to show the skincare headband was the creation of an internal "hanger", connected to the tray with a support flap resting on the product on the side, to prevent the hanger and the headband from moving.
The structure of the box and the tray were specially developed for the kit. Tests were carried out with several tray structures, analyzing factors such as: transport safety, good use of space, production cost and time to pack.
The graphic design of the kit takes into account the soap and mask tube design, using black with very contrasting touches of pink, seeking to draw the consumer's attention at the point of sale through the use of colors. The front of the box bears the identification of the kit and its benefits, highlighting the fact that the headband is a gift. The back shows the explanation about each of the products. The sides bring product composition and mandatory information, contact information, social media and instructions on how to use the hair band for skincare.
The box also has a matte finish, giving a more sophisticated look to the kit.
Photography: Linda Laranja
