Client Bello Fine Chocolates
Location Itabuna • BA • Brazil
Project Scope Brand Identity and packaging design
The packaging has a structure created exclusively for the 50g chocolate bar. The colors were inspired by shades of cocoa pods and are very distinctive, they help to highlight the product at the point of sale and make it easier for the customer to choose between each chocolate variation. The matte lamination and gold hot stamping on all packages add value to the differentiated and handcrafted product. The information hierarchy on the front of the box is easy to understand, prioritizing the percentage of cocoa at the top.
