Florianópolis | Santa Catarina | Brazil
Scope of the project: Creation of packaging for cakes
Two retired friends get together to open a cake shop. That was how Bolo das Amigas was born.
The packaging aims at functionality, safety and beauty for transporting cakes from the confectionery to the customer's home.
The handle of the box has a heart shape, transmitting affection and affection, connecting with the visual identity of the brand. The natural color of the cardboard was maintained, avoiding that during the storage, handling and transport the packages get dirty easily.
The time to pack the cakes should not be too long to avoid queues when the store is very full, so tests were carried out to check how many seconds it takes to close each package, not exceeding 5 seconds in the counts.
