Location: Blumenau | Brazil
Project scope: Naming, visual identity and marketing materials.
Senzor develops insurance analyses for different risks such as large equipment, companies and civil works.
It is a company that handles money from two sides, the Insurer, who will pay, and the Insured, who will receive. With this in mind, the name, visual identity and marketing materials were designed to communicate responsibility, trust, seriousness and respect.
The name Senzor comes from the word Senso - quality of sensible; prudence, circumspection [that looks at or faces prudently and carefully all the aspects for which a question is presented] - with the addition of the letter R, making the sound stronger. The lion was chosen as a symbol because it has the meaning of guard and protection, it translates wisdom, power and justice, but also pride, dominion and security.
